EXPERIENTIAL

CLIENT

goodr

An eye-catching booth befitting the flamboyant sunglasses brand

THE BRIEF
goodr came to us in need of a memorable trade show booth for The Running Event in Austin, TX. With an appropriately tropical modern cabana aesthetic, the booth would draw attention to goodr’s reasonably-priced sunglasses and help solidify brand recognition.

CHALLENGES
goodr wanted their booth to evoke their positive, fun, and absurd brand personality. With a limited footprint but lots of vertical space to work with, they hoped to make a big impact on showgoers. Additionally, the booth would need plenty of storage and counterspace to facilitate the brand’s planned activities.

SOLUTION
A sloped roof helped sell the cabana vibe, and the giant pair of pink goodrs on top made the booth impossible to ignore. A custom 3D-printed flamingo head adorned the central pedestal, bringing more of the absurd energy goodr is known for.

SERVICES

  • Trade Show Booth
  • Concept Visualization
  • Custom Fabrication
  • Installation
  • Manufacturing Liaison
  • Logistics and Storage

Oversized Sunglasses

The giant goodrs were milled out of dense foam, then painted to mimic the popular “Flamingos On A Booze Cruise” colorway. They were coated with an appropriately sunglasses-like glossy finish, and goodr logos were added to the arms for an authentic look.

Brand-right Details

goodr’s brand is loud and in your face, and every detail of the booth reflects that. The walls were plastered with goodr’s Tropaganda pattern, which matched the shirts worn by the sales team during the event. Multicolored LED backlighting accentuated the logo and products on display. Lush foliage added to the inviting, tropical feel of the space.

Flamingo Pedestal

To give goodr’s mascot, Carl the Flamingo, a place of honor at the booth, we incorporated him into the central pedestal. Carl’s head was custom modeled in Rhino 3D, then 3D-printed and painted flamingo colors.