Our dedicated branding team can tackle anything from simple printed graphics to a complete brand overhaul, or help you launch your new brand with a logo design and brand guidelines. We get to know your brand inside and out so we can provide the best solutions to your unique design challenges. A creative review is provided at every step of the process to ensure we remain on track, from the concept stage all the way to final delivery.
BRAND DEVELOPMENT
Engage the world with your brand’s unique story
SERVICES
- Logo Design
- Brand Guidelines
- Strategy, Research, and Competitive Analysis
- Graphic Design
- Packaging Design
- Apparel Graphics
- Illustration
LOGO DESIGN
Distinctive, memorable marks built to anchor your brand and stand out everywhere they live.
BRAND GUIDELINES
A clear, strategic playbook that ensures your brand shows up consistently across every touchpoint.
BRAND BUILDING
A system of visuals and language that define your brand’s personality, ready to be deployed across all channels.
PACKAGING DESIGN
Thoughtful, shelf-ready design that balances form and function to drive recognition and sales.
LARGE FORMAT GRAPHICS
Bold, high-impact visuals designed to command attention at scale—from walls to event environments.
DISPLAY GRAPHICS
Purpose-built graphics that elevate your presence in retail, trade shows, and branded spaces.
MARKETING MATERIALS
From printed fliers and stickers to professionally finished booklets and business cards.
APPAREL / SWAG
Wearable and shareable brand extensions people actually want so that the audience becomes your advocate.
ILLUSTRATION
Custom artwork that gives a distinct visual voice to your brand for a human touch.
Why Humid
Strategic communication through visual language
A brand is more than just a logo and a color palette. It’s a story and a set of values that consumers can emotionally engage with. Informed by awareness of trends and research of your market, we build tangible assets that communicate your story and connect your brand to its audience.
Design for all audiences and industries
With in-house illustration talent complementing our graphics capabilities, we’re at home working in any number of design styles. We can tailor the look and feel of the project to the target audience or adapt to your brand’s established design language with ease.
Integrated services
You’ll have a dedicated creative team working on your project, but if the scope calls for it, we can loop in our retail or product design teams to supplement our brand development work. This seamless integration of our services allows us to produce cohesive branded work across a variety of touchpoints for our clients.
Creative partnership
When we hand off the goods to your team, the project may be complete, but our creative partnership doesn’t end there. Once we’ve done a deep dive with your brand, we’re primed and ready for more. We’re excited to continue our partnership and assist with further iterations, supporting assets, or future projects.
Our Process
Client Workshop + Briefing Conduct in-depth conversations with stakeholders to understand business goals, target audiences, competition, and existing brand perception.
Market Research Analyze industry trends, competitors, and market positioning.
Brand Audit (for Rebranding) Review existing brand assets, messaging, and performance to identify strengths and weaknesses.
Customer Insights Collect data through surveys, interviews, or focus groups to understand audience needs and expectations.
Brand Positioning Define the unique value proposition, voice, and personality.
Brand Architecture Organize products or services within a clear structure (if applicable).
Messaging Framework Establish tone of voice, key messages, and brand story.
Creative Direction Develop a mood board or inspiration guide to set a visual and emotional tone.
Logo + Visual Identity Concepts Create multiple visual directions based on strategy, including logos, typography, color palettes, and iconography.
Naming (if needed) Brainstorm and validate new brand names.
Explorations Experiment with various design approaches (minimalist, bold, playful, etc.) to see what resonates with the brand’s positioning.
Client Collaboration Present top concepts and gather feedback.
Iterative Design Refine chosen concepts to align with business goals and audience expectations.
Style Guide Creation Develop a comprehensive brand style guide detailing logo usage, typography, colors, imagery, and voice.
Collateral Design Design brand touchpoints (business cards, packaging, website, social media templates, signage, etc.).
Digital Presence Update websites, apps, and digital campaigns with the new identity.
Launch Strategy Plan a rollout campaign, from internal staff training to external marketing.
Ongoing Brand Management Offer support for brand consistency across all platforms.
Evaluation Track the effectiveness of the new branding and make adjustments as needed.
Evolution Periodically refresh assets to keep the brand relevant and engaging.
PROJECT SPOTLIGHT
Tack Strap Branding
We translated “TRUST THE GRIP” into a visual brand package for a growing family of products. A strong, easily recognizable icon was created to help Tack Strap stand out at retail locations across the country.
