BRAND DEVELOPMENT
Engage the world with
Our dedicated branding team can tackle anything from simple printed graphics to a complete brand overhaul, or help you launch your new brand with a logo design and brand guidelines. We get to know your brand inside and out so we can provide the best solutions to your unique design challenges. A creative review is provided at every step of the process to ensure we remain on track, from the concept stage all the way to final delivery.
SERVICES
- Brand Strategy and Development
- Visual Identity Design
- Brand Guidelines and Style Guides
- Rebranding
- Branded Collateral and Assets
LOGO DESIGN
Distinctive, memorable marks built to anchor your brand and stand out everywhere they live.
BRAND GUIDELINES
A clear, strategic playbook that ensures your brand shows up consistently across every touchpoint.
LARGE FORMAT GRAPHICS
Bold, high-impact visuals designed to command attention at scale—from walls to event environments.
DISPLAY GRAPHICS
Purpose-built graphics that elevate your presence in retail, trade shows, and branded spaces.
PACKAGING
Thoughtful, shelf-ready design that balances form and function to drive recognition and sales.
APPAREL/SWAG
Wearable and shareable brand extensions people actually want so that the audience becomes your advocate.
ILLUSTRATION
Custom artwork that gives a distinct visual voice to your brand for a human touch.
Why Humid
Human connection through data
We take marketing research and turn it into tangible assets that connect your brand to its audience. Your brand can look good on the surface but unless it’s hitting the right notes it’s going to fall on deaf ears.
Design for all audiences and industries
With in-house illustration talent complementing our graphics capabilities, we’re at home working in any number of design styles. We can tailor the look and feel of the project to the target audience or adapt to your brand’s established aesthetic with ease.
Integrated services
You’ll have a dedicated creative team working on your project, but if the scope calls for it, we can loop in our retail or product design teams to supplement our brand development work. This seamless integration of our services allows us to produce cohesive branded work across a variety of touchpoints for our clients.
Creative Partnership
When we hand off the goods to your team, the project may be complete, but our creative partnership doesn’t end there. Once we’ve done a deep dive with your brand, we’re primed and ready for more. We’re excited to continue our partnership and assist with further iterations, supporting assets, or future projects.
Our Process
Client Workshop & Briefing
Conduct in-depth conversations with stakeholders to understand business goals, target audiences, competition, and existing brand perception.
Market Research
Analyze industry trends, competitors, and market positioning.
Brand Audit (Rebranding)
Review existing brand assets, messaging, and performance to identify strengths and weaknesses.
Customer Insights
Collect data through surveys, interviews, or focus groups to understand audience needs and expectations.
Brand Positioning
Define the unique value proposition, voice, and personality.
Brand Architecture
Organize products or services within a clear structure (if applicable).
Messaging Framework
Establish tone of voice, key messages, and brand story.
Creative Direction
Develop a mood board or inspiration guide to set a visual and emotional tone.
Logo & Visual Identity Concepts
Create multiple visual directions based on strategy, including logos, typography, color palettes, and iconography.
Naming
Brainstorm and validate new brand or product names.
Explorations
Experiment with various design approaches (minimalist, bold, playful, etc.) to see what resonates with the brand’s positioning.
Client Collaboration
Present top concepts and gather feedback.
Iterative Design
Refine chosen concepts to align with business goals and audience expectations.
Style Guide Creation
Develop a comprehensive brand style guide detailing logo usage, typography, colors, imagery, and voice.
Collateral Design
Design brand touchpoints like business cards, packaging, website, social media templates, signage, etc.
Digital Presence
Update websites, apps, and digital campaigns with the new identity.
Launch Strategy
Plan a rollout campaign, from internal staff training to external marketing.
Ongoing Brand Management
Offer support for brand consistency across all platforms.
Evaluation
Track the effectiveness of the new branding and make adjustments as needed.
Evolution
Periodically refresh assets to keep the brand relevant and engaging.
PROJECT SPOTLIGHT
Bounce Pickleball Branding
We translated pickleball energy into a visual package for a growing facility-based brand. A striking, easily recognizable icon was aimed at helping Bounce Pickleball reign over this fast-growing sport.
