RETAIL DESIGN
Elevate your brand’s
Our retail specialists work with you to develop a complete strategy for telling your brand and product story through custom POP and retail fixture programs, branded retail environments, and corporate showrooms. We make sure your brand stays consistent across touchpoints to reinforce brand recognition and get your products noticed. Through sketches and 3D renderings, we explore custom designs tailored to your specific products. We then roll up our sleeves and bring them to life in our shop, or work with one of our trusted manufacturing partners.
SERVICES
- Retail and Merchandising Strategy
- Space Planning
- Concept Visualization
- Retail Program Design and Development
- Custom Fabrication
- Production Coordination
- Logistics
SHOWROOMS
Curated spaces designed to showcase products with intention, clarity, and elevated brand storytelling.
FREESTANDING DISPLAYS
Smart, scalable shelf systems designed to maximize visibility and drive in-aisle engagement.
RETAIL STORES
End-to-end environments that translate your brand into a cohesive, immersive shopping experience.
SLATWALL DISPLAYS
Flexible merchandising systems that adapt to your product mix while keeping presentation sharp.
POP DISPLAYS
Strategic point-of-purchase moments engineered to capture attention and convert on the spot.
CORRUGATED DISPLAYS
Lightweight, cost-effective builds that deliver bold branding and quick deployment at scale.
ENDCAPS
High-impact placements that stop traffic and turn browsers into buyers at key decision points.
POP-UP SHOPS
Fast, flexible retail experiences that create buzz, test concepts, and make a lasting impression.
Why Humid
Brand-driven design
We put the brand at the center of every design decision, from the shape language to the materials and finishes. Intentional choices like these help us establish an elevated retail presence for your brand that leaves a lasting impression on consumers.
Design + build united
Our design and build teams are in constant communication over the course of a project. This coordinated approach not only ensures our designs will be realistic to execute, but allows us to explore truly unique and envelope-pushing concepts.
Integrated services
You’ll have a dedicated creative team working on your project, but if the scope calls for it, we can loop in our branding or product design teams to supplement our retail designs. This seamless integration of our services allows us to produce cohesive branded work across a variety of touchpoints for our clients.
Logistics + storage
Transporting and storing physical assets can be a headache. That’s why we offer logistics services, as well as storage in our SoCal warehouse for the assets we produce. Lean on us to get your assets where they need to go.
Our Process
Client Briefing
Gather requirements — purpose of the display, target audience, retail environment, budget, and timeline.
Brand Alignment
Understand brand guidelines, messaging, and visual identity.
Market & Competitor Review
Study how competitors use displays and identify differentiation opportunities.
Retail Environment Assessment
Measure space, consider traffic flow, lighting, and store layout.
Creative Ideation
Brainstorm multiple design concepts, considering storytelling, interactivity, and visual impact.
Sketches & Mood Boards
Present initial ideas for look, feel, and customer experience.
Concept Refinement
Narrow down to the most viable concepts with client input.
3D Renderings
Build realistic digital models to visualize the display in-store.
Material & Finish Selection
Choose appropriate substrates (wood, metal, acrylic, cardboard, etc.), considering durability and cost.
Structural Engineering
Ensure stability, safety, and ease of assembly.
Graphic Design
Develop branded graphics, typography, and messaging for the display.
Scale Models or Full Prototype
Build a sample unit to test appearance, durability, and practicality.
Usability Review
Ensure product placement is accessible and eye-catching.
Client Review & Adjustments
Refine design details before production.
Vendor & Supplier Sourcing
Identify fabrication partners, printers, and material suppliers.
Costing & Budget Finalization
Lock in production pricing and logistics.
Production Schedule
Establish timelines for fabrication, printing, and delivery.
Fabrication
Manufacture components (printing, cutting, welding, finishing).
Assembly
Pre-assemble or flat-pack depending on shipping needs.
Quality Checks
Inspect dimensions, print accuracy, color consistency, and durability.
Shipping & Logistics
Coordinate delivery to retail locations.
On-Site Installation
Ensure correct placement, secure setup, and alignment with store guidelines.
Training Guides
Provide instructions for store staff if self-installation is required.
Performance Monitoring
Gather feedback on sales impact, durability, and shopper interaction.
Maintenance & Updates
Provide replacements, refresh graphics, or adapt for seasonal campaigns.
PROJECT SPOTLIGHT
Klim Retail Buildout
From a totally blank slate to a grand opening weekend, we worked with both the store team and brand teams to make a home away from home for the Klim brand within Action Motorsports in Idaho Falls.
