EXPERIENTIAL MARKETING
Our design and build teams help you turn your space into a one-of-a-kind immersive experience that will allow people to engage with your brand. We plan the space to meet your practical needs as well as your visual standards, so you can be sure the event will run smoothly. Years of experience working with vendors and helping clients prepare for events have made us ready and able to guide you through the entire process, from concepts to fabrication to logistics and storage.
SERVICES
- Event Strategy
- Space Planning
- Concept Visualization
- Custom Fabrication
- Production Coordination
- Installation and Dismantle
- Logistics
- Storage
BOOTH DESIGN CONCEPTS
Strategic, immersive concepts that translate your brand into a physical experience on the show floor.
RENDERINGS & WALKTHROUGHS
3D realistic previews that help you visualize, refine, and align before anything gets built.
INTERACTIVE EXPERIENCES
Games, demos, and digital engagements designed to draw crowds and create memorable touchpoints.
MOBILE ACTIVATIONS
Fully branded, road-ready experiences that bring your product and story directly to your audience.
GRAPHIC SYSTEMS
Cohesive visual packages across walls, signage, and displays to unify the experience.
BRANDED SWAG
Branded takeaways people actually want to keep to extend your reach beyond the booth.
PRODUCT DISPLAY
Purpose-built fixtures that hero your product and encourage hands-on interaction.
Why Humid
Your creative pit crew
We aim to fit seamlessly into your existing team in a few notable ways:
- We lead our charge; we don’t expect you to manage us on top of your already mile-long to-do list.
- Your brand brain just grew exponentially by partnering with us and we’ll bring our big ideas to the table.
- You can count on us to bring the expertise necessary for success without letting ego get in the way. We’re here to guide, not decide.
Creative brains with commercial instincts
Anything is possible with your head in the clouds and your feet on the ground. Because our design and build teams are so well connected our designs are both feasible and leading-edge, balancing budgets and dreams.
We turn faster than the big ships
Contracts are nice and necessary, but we also realize scope shifts and the unexpected occurs. We have the experience and git-er-dun attitude to make those shifts when needed to keep your project and business on track.
From the concept to the crate
Transporting and storing physical assets can be a headache. That’s why we offer logistics services, as well as storage in our SoCal warehouse and with trusted partners around the country for the assets we produce. Lean on us to get your assets where they need to go for future events.
Our Process
Client Briefing
Define goals (lead generation, product showcase, brand awareness), target audience, and key messages.
Space & Venue Review
Analyze booth size, floor plan, location within the show, and organizer regulations.
Brand Integration
Ensure the booth reflects brand identity, colors, and values.
Competitive Benchmarking
Review competitor booths for differentiation opportunities.
Brainstorming & Ideation
Generate creative ideas that merge brand storytelling with functional needs.
Mood Boards & Sketches
Visualize initial look, feel, and engagement concepts.
Experience Planning
Consider visitor flow, interactive elements, product displays, and hospitality zones.
Client Feedback
Narrow down to one or two strong concepts.
3D Renderings & Floor Plans
Create realistic visuals of the booth layout and architecture.
Material & Finish Selection
Choose substrates, lighting, flooring, and furniture aligned with brand and budget.
Graphic Design
Develop wall graphics, signage, digital screens, and promotional materials.
Technology Integration
Plan for AV, VR/AR, digital kiosks, or interactive screens.
Engineering Review
Ensure structure meets safety codes, modular requirements, and show regulations.
Mockups or Partial Builds
Fabricate small-scale models or sample sections to test materials and finishes.
Client Walkthroughs
Present renderings and prototypes for approval.
Design Adjustments
Refine details based on feedback.
Fabricator & Vendor Sourcing
Select trusted booth builders, printers, and AV partners.
Costing & Budget Finalization
Confirm pricing, materials, and build methods.
Logistics Planning
Schedule production, shipping, and installation.
Construction
Build booth components (walls, counters, furniture, signage, lighting systems).
Graphic Production
Print and finish branded visuals.
Pre-Assembly
Test-build the booth in a workshop to check fit, finishes, and functionality.
Quality Control
Inspect for craftsmanship, structural safety, and brand accuracy.
Shipping & Delivery
Transport booth materials to the venue.
On-Site Assembly
Install booth according to show rules and deadlines.
Final Adjustments
Calibrate lighting, set up tech, dress displays, and place collateral.
Show Readiness
Ensure everything is operational before the event opens.
Dismantle
Take down booth and ship back to desired location.
Storage
Store reusable elements for future use.
Lead Capture & ROI Review
Evaluate performance against goals.
Asset Refresh
Update graphics or modular elements for reuse at future events.
PROJECT SPOTLIGHT
goodr
A brand that’s all about F words (fun, fashionable, functional, and ‘ffordable) needs a booth to highlight their product while showing off their flamboyant nature. Humid helped their team come up with a functional yet fabulous structure to draw people in.
