Our design and build teams help you turn your space into a one-of-a-kind immersive experience where people can engage with your brand, building brand loyalty and affinity. We plan the space to meet your practical needs as well as your visual standards, so you can be sure the event will run smoothly. Years of experience working with vendors and helping clients prepare for events have made us ready and able to guide you through the entire process, from concepts to fabrication to logistics and storage.
EXPERIENTIAL MARKETING
Engage your customers with an unforgettable experience
SERVICES
- Event Strategy
- Space Planning
- Concept Visualization
- Custom Fabrication
- Production Coordination
- Installation and Dismantle
- Logistics
- Storage
TRADE SHOW BOOTHS
Strategic, immersive concepts that translate your brand into a physical experience on the show floor.
OUTDOOR EVENTS
Branded event spaces and custom displays built to bring in traffic and endure the elements.
MOBILE ACTIVATIONS
Fully branded, road-ready experiences that bring your product and story directly to your audience.
PRODUCT DISPLAYS
Purpose-built fixtures that hero your product and encourage hands-on interaction.
ACTIVATION ASSETS
Games, demos, and digital engagements designed to draw crowds and create memorable touchpoints.
EVENT GRAPHICS
Cohesive visual packages across walls, signage, and displays to unify the experience.
BRANDED SWAG
Branded takeaways people actually want to keep to extend your reach beyond the booth.
Why Humid
Extension of your team
We aim to fit seamlessly into your existing team, supplementing your brand and marketing capabilities with our own expertise. Communication remains open and transparent as we guide the design process, so you can be sure there’ll be few surprises. And after the project wraps, we stay ready to jump back in with ongoing support or future projects.
A balance between practical and aspirational
Anything is possible with your head in the clouds and your feet on the ground. Because our design and build teams always work in concert, our designs are both feasible and leading-edge – balancing budgets and dreams.
Rise above the drama to create the dramatic
With years of experience bringing creative projects from concept to completion, we anticipate challenges early and keep projects moving forward. And our focused team structure means we remain agile throughout the entire process, allowing us to pivot as needed to keep things on track.
Logistics and storage
Transporting and storing physical assets can be a headache. That’s why we offer logistics services, as well as storage in our SoCal warehouse (and with trusted partners around the country) for the assets we produce. Lean on us to get your assets where they need to go for future events.
Our Process
Client Briefing Define goals (lead generation, product showcase, brand awareness), target audience, and key messages.
Space + Venue Review Analyze booth size, floor plan, location within the show, and organizer regulations.
Brand Integration Ensure the booth reflects brand identity, colors, and values.
Competitive Benchmarking Review competitor booths for differentiation opportunities.
Brainstorming + Ideation Generate creative ideas that merge brand storytelling with functional needs.
Mood Boards + Sketches Visualize initial look, feel, and engagement concepts.
Experience Planning Consider visitor flow, interactive elements, product displays, and hospitality zones.
Client Feedback Narrow down to one or two strong concepts.
3D Renderings + Floor Plans Create realistic visuals of the booth layout and architecture.
Material + Finish Selection Choose substrates, lighting, flooring, and furniture aligned with brand and budget.
Graphic Design Develop wall graphics, signage, digital screens, and promotional materials.
Technology Integration Plan for AV, VR/AR, digital kiosks, or interactive screens.
Engineering Review Ensure structure meets safety codes, modular requirements, and show regulations.
Mockups or Partial Builds Fabricate small-scale models or sample sections to test materials and finishes.
Client Walkthroughs Present renderings and prototypes for approval.
Design Adjustments Refine details based on feedback.
Fabricator + Vendor Sourcing Select trusted booth builders, printers, and AV partners.
Costing + Budget Finalization Confirm pricing, materials, and build methods.
Logistics Planning Schedule production, shipping, and installation.
Construction Build booth components (walls, counters, furniture, signage, lighting systems).
Graphic Production Print and finish branded visuals.
Pre-Assembly Test-build the booth in a workshop to check fit, finishes, and functionality.
Quality Control Inspect for craftsmanship, structural safety, and brand accuracy.
Shipping + Delivery Transport booth materials to the venue.
On-Site Assembly Install booth according to show rules and deadlines.
Final Adjustments Calibrate lighting, set up tech, dress displays, and place collateral.
Show Readiness Ensure everything is operational before the event opens.
Dismantle: Take down booth and ship back to desired location.
Storage Store reusable elements for future use.
Lead Capture + ROI Review Evaluate performance against goals.
Asset Refresh Update graphics or modular elements for reuse at future events.
PROJECT SPOTLIGHT
Mantra
Sustainable golf lifestyle apparel company, Mantra used our monolithic structure to stand out in a sea of polos at the PGA Golf Show. The impossible-to-miss design showcased their clean style and fresh looks.
