Many passions make one unstoppable team

Our Story

Originally founded as an industrial design agency, Humid has grown into a full-service creative agency built on the belief that design is about more than just aesthetics—it’s about human connection. We are an agile, passionate team driven to connect brands to people through thoughtful, original design. We live and breathe the stories our brand partners tell.

Brands that have trusted us to tell their story

Core Team

With diverse skill sets, backgrounds, and perspectives, we bring a unique blend of expertise to every challenge across any industry. As a team of avid outdoor sports enthusiasts, our passion for nature, exploration, and pushing our limits fuels the work we do. It gives us the ability to understand the brands we work with on a deeper level, allowing us to deliver designs that are not only visually striking but also resonate with the people who engage with them.

Josh Baker

Founder / CEO

Scott Berry

Retail Marketing Director

Micah Thompson

Marketing + Sales Director

Linda Molendyke

Art Director

Rob Everitt

VP of Sales

Scott Hatton

Design Build Manager

Adam Leisenring

Senior Graphic Designer

Harry Mayers

Industrial + Retail Designer

Peter Lopez

Logistics Manager

Our Method

Whether we’re designing brand identities, retail spaces, marketing materials, or products, we treat each design problem as if it were our own—because we know that great work starts with genuine care and commitment. Every project is an opportunity to push boundaries, craft experiences, and deliver work that creates real value and lasting impact. With a deep respect for both the creative process and our clients’ goals, we focus on building long-lasting relationships that go beyond a single deliverable.

Here are some ways we work so that you can be sure we’ll deliver the goods:

Some of the obvious goals are to increase sales and build brand affinity but we make sure our visions are aligned before we jump into any design. That way you can trust us as an extension of your existing team.

We take time to set clear goals and deliverables based on data and timelines so that we avoid surprises. The discovery and strategy phases of a project ensure the most successful execution possible.

We’re telling a story in two and three dimensions so there’s a lot of considerations to be made. Through revisions and re-evaluation, we will bring your brand visions to life and get it right. Sometimes plans pivot and we’re agile enough to keep projects moving in the right direction.

Groove Life
Groove Life

Groove Life

TRADE SHOW + RETAIL + PACKAGING
––
Transforming the Groove Life experience across multiple touchpoints
Seed Phytonutrients
Seed Phytonutrients

Seed Phytonutrients

PACKAGING
––
A glow-up for a sustainable beauty brand
Mantra
Mantra

Mantra

TRADE SHOW BOOTH
––
The up-and-coming golf apparel brand brand makes its debut at PGA Show
Maxxis
Maxxis

Maxxis

EVENT STRUCTURE

A completely custom two-story booth to reuse at major events like Crankworx and Sea Otter Classic
Klim Action Motorsports
Klim Action Motorsports

Klim Action Motorsports

RETAIL BUILDOUT
––
Action Motorsports devoted a section of their store to a custom Klim branded retail environment
Tack Strap
Tack Strap

Tack Strap

BRANDING
––
Building a brand for a grip you can trust
Fatback Bikes
Fatback Bikes

Fatback Bikes

PRODUCT DESIGN
––
Designing legendary bikes for the legendary fat bike brand from Anchorage