Many passions make one unstoppable team

Our Story

Originally founded as an industrial design agency, Humid has grown into a full-service creative agency built on the belief that design is about more than just aesthetics—it’s about human connection. We are an agile, passionate team driven to connect brands to people through thoughtful, original design. We live and breathe the stories our brand partners tell.

Brands that have trusted us to tell their story

BIKE
MOTORSPORTS
GOODS
STYLE

Core Team

With diverse skill sets, backgrounds, and perspectives, we bring a unique blend of expertise to every challenge across any industry. As a team of avid outdoor sports enthusiasts, our passion for exploration, storytelling, and pushing our limits fuels the work we do. It gives us the ability to understand the brands we work with on a deeper level, allowing us to deliver designs that are not only visually striking but also resonate deeply with your target audience.

Josh Baker

Founder / CEO

Scott Berry

Retail Marketing Director

Micah Thompson

Marketing + Sales Director

Linda Molendyke

Art Director

Rob Everitt

VP of Sales

Scott Hatton

Design Build Manager

Adam Leisenring

Senior Graphic Designer

Harry Mayers

Industrial + Retail Designer

Peter Lopez

Logistics Manager

Our Method

Whether we’re designing event spaces, retail fixtures, brand identities, or products, we invest ourselves in your brand, becoming experts in your product and message so we can tackle each design problem as if it were our own — because we know that great work starts with genuine care and commitment. We focus on building long-lasting relationships with clients that go beyond a single deliverable. Every project is an opportunity to push boundaries, explore possibilities, and reimagine the ways our clients connect with their audiences.

Here are some ways we work so that you can be sure we’ll deliver the goods:

We immerse ourselves in your brand and align on the vision upfront, so every design decision moves in the right direction. With our onboarding process, we aim to build trust and gain insights that allow us to function as an extension of your existing team.

With each project we take on, we try to understand the bigger picture of your brand’s history, current position, and goals both short- and long-term. We see every creative project, no matter the scope, as an opportunity to connect your brand with people in new ways, build upon your existing message, and set you up for continued success going forward.

With years of experience bringing creative projects from concept to completion, we anticipate challenges early and keep projects moving forward. And our focused team structure means we remain agile throughout the entire process, allowing us to pivot as needed to keep things on track.

Klim Action Motorsports
Klim Action Motorsports

Klim Action Motorsports

RETAIL BUILDOUT
––
Action Motorsports devoted a section of their store to a custom Klim branded retail environment
Pelican
Pelican

Pelican

TRADE SHOW BOOTH
––
A case for a modular booth with plenty of room for product display
Tack Strap
Tack Strap

Tack Strap

BRANDING
––
Building a brand for a grip you can trust
Roll Recovery
Roll Recovery

Roll Recovery

TRADE SHOW BOOTH + RETAIL DISPLAYS
––
This athletic recovery brand hit the ground running with their new line of footwear
Billy Flamingo’s Brand
Billy Flamingo’s Brand

Billy Flamingo’s Brand

STUD TOOL + PACKAGING
––
When the world of fat bikes needed him most, Billy Flamingo's Brand delivered
Maxxis
Maxxis

Maxxis

EVENT STRUCTURE

A completely custom two-story booth to reuse at major events like Crankworx and Sea Otter Classic