A towering modular booth to exhibit the protective case brand’s full line of products

THE BRIEF
Pelican asked us for an impactful, flexible booth that would support their marketing efforts across multiple events. The brand needed ample space to exhibit their entire product portfolio, from their well-known hard cases, to coolers, drinkware, lights, and more. To help Pelican engage visitors at its SHOT Show debut and beyond, the booth had to be brand-forward and durable as their products, with space for experiential moments and integrated video screens for storytelling.

CHALLENGES
With versatility and longevity as primary concerns, the booth layout was designed to be modular, accommodating various footprint sizes from 30’ x 50’ to 20’ x 20’, and with the potential to expand even larger in the future.

SOLUTION
Our design for the booth centers around a central tower meant to draw attention from afar. Wing walls extending from either side of the tower help define individual sections without them feeling enclosed, and give plenty of wall space for graphics, screens, and product shelving. Surrounding the main structure are six satellite displays, each designed to showcase one of Pelican’s lines of cases, luggage, or coolers.