Mantra

EXPERIENTIAL

CLIENT

The golf apparel brand aces their first PGA Show with help from Humid

THE BRIEF
Mantra is a newer brand in the golf / lifestyle space who reached out to Humid to design and build a trade show booth experience to debut at PGA Show 2025.

CHALLENGES
Working within clearly-established budget guidelines, we set out to create an impactful and welcoming booth environment that showcased Mantra’s planet-positive performance apparel, including the debut of their new women’s line. Mantra also wanted to generate awareness about their Impact Fund, which invests 1% of profit back into conservation projects, as well as show off their incredible brand photography from golf destinations across the globe.

SOLUTION
We designed and built a minimal, modern 20′ x 20′ booth space that announced Mantra to the PGA Show world, and that no one in the vicinity could miss. Men’s and women’s apparel lines were cleanly showcased in individual zones in the booth, and their Impact Fund was highlighted with a central video screen. Given the booth space design combined with Mantra’s friendly, welcoming staff, the booth was packed throughout the show.

SERVICES

Trade Show Booth
Concept Visualization
Custom Fabrication
Manufacturing Liaison
Installation

A Striking Brand Presence

The booth design took inspiration from Mantra’s modern, minimal branding, evoking a high-end storefront feel with a monolithic entry archway. The side walls featured the brand’s aspirational photography from golf destinations in Namibia, Norway, and Mexico. A video screen centered the key messaging about Mantra’s Impact Fund in the space, while display racks on either side allowed guests to check out the product in a retail-like setting. The palette of light wood, black, and white finishes gave the space a clean and welcoming feel.

Design Exploration

We presented Mantra with several unique concepts for the booth design, each incorporating product displays, messaging, and graphics in different ways. We chose a palette of light wood, clean black and white, and a pop of blue taken from the blue-footed booby that Mantra uses in its iconography.