RETAIL DESIGN

CLIENT

Project Reef

Creating an elevated product presentation for the subdued sun care brand

THE BRIEF
Maui-based sustainable suncare brand Project Reef came to us looking to make a splash at retail with some custom displays. Their needs included floor and counter displays to merchandise the product and tell the brand story, as well as promotional sampling stations for hotels.

CHALLENGES
Project Reef has an elegant, understated design language that would need to carry over into the display fixtures. Additionally, it was vital that the materials used in the displays harmonized with the brand’s sustainable, ocean-friendly vision.

SOLUTION
We established a material palette utilising light-colored wood and white powder-coated metal, making for durable, long-lasting fixtures that still fit the brand’s upscale beachy aesthetic. The displays were designed with recyclable materials, meaning less waste should they reach the end of their lifespan.

SERVICES

  • Retail and POP Displays
  • Concept Visualization
  • Graphic Design
  • Custom Fabrication
  • Manufacturing Liaison
  • Logistics and Storage

Sampling Displays

The sampling stations were designed to allow hotel guests to try a selection of Project Reef’s mineral sunscreens while learning about the brand and their mission. Our industrial design team explored an array of designs for the dispenser bottle cover. Also included in the sampling station were a tray to hold 3 bottle covers, as well as a countertop informational sign with magnetic graphics that could easily be swapped.

Retail Displays

We designed a set of product displays to educate consumers about the brand and the benefits of their reef-friendly sunscreen. Our team tapped into the modern aesthetic of the brand by incorporating clean lines and surfaces, muted color palettes, solid wood details, and soft white finishes with brand icons and imagery for storytelling. In keeping with the brand’s vision for our planet, the wood and metal materials used for the displays ensure that they can be recycled at the end of their lives.

Trade Show

We designed and produced a set of assets for Project Reef to use in a low cost trade show space on a small footprint. The large printed panels and greeting counter were made with the same materials and finishes as the retail displays, keeping the brand’s presentation consistent across the board.

Brand Development

Project Reef needed an impactful graphic for use on printed collateral and the website to help tell the brand’s story visually. The brand recovers 1 lb. of ocean-bound plastic with every purchase, and their vision for a cleaner, healthier ocean is integral to their messaging. They wanted a single graphic that encapsulated their plastic removal efforts, their reef-friendly products, and their vision of a clean ocean. We developed a circular graphic showing the full cycle of Project Reef’s impact.