With 60 years in the industry and a recent rebrand under their belts, Norco wanted to make a strong showing at Crankworx BC. We designed and built six custom bike stands to display both the latest models and a few retro bikes from the brand’s past, as well as a central frame display table. All of the graphics for the displays were designed following the updated brand guidelines. As a focal point and conversation piece, we built a collage backdrop using over 50 different graphics and photos from across the brand’s history, creating a visual timeline of Norco’s story.