Byrna was looking for a mobile activation to bring their less-lethal self-defense products to stores and industry events. We designed and customized a 20-foot trailer into a full brand education and demo experience, featuring an elevated product display and merchandising area and a self-contained firing range where customers could test Byrna’s launchers for themselves. The entire trailer is decked out with graphics from Byrna’s in-house branding team, making it impossible to ignore when it rolls up at events.