CLIENT
PRODUCT DESIGN
BRAND DEVELOPMENT
Billy Flamingo’s Brand
Designing the world’s first flamingo-shaped bike tire stud insertion tool
THE BRIEF
After we helped Billy Flamingo’s Brand launch with a logo, brand guidelines, and packaging for their fat bike tires, they enlisted us once again to design a tire stud insertion tool.
CHALLENGES
The tool would need to be ergonomic, structurally sound, and of course, shaped like a flamingo’s head. A balance of form and function was absolutely vital.
SOLUTION
Our industrial design team designed and engineered the tool, giving it a dose of personality with a cartoon flamingo face molded into the comfortable grip. Our graphics team then developed a simple backer card featuring the brand architecture we’d already developed for the bike tire packaging.
SERVICES
- Industrial Design
- Concept Visualization
- 3D CAD Modeling
- Packaging Design
- Brand Identity
- Logo Design
- Manufacturing Liaison
The Stud Wrangler
Billy Flamingo’s Brand came to us with a vision of a tire stud tool that was easier to use, more comfortable to hold, and more fun to talk to than other stud tools on the market. Our industrial design team explored a number of ideas for how the handle could look, landing on a grinning flamingo head design. The solid plastic handle features a co-molded nickel-plated steel shaft with a strong magnet inside for stud retention.
Packaging
The Stud Wrangler was packaged with a simple backer card. Our graphics team utilized the design language outlined in the brand guide we developed for Billy Flamingo’s Brand, ensuring that all of Billy’s products would look cohesive at retail. We handled the design, prototyping, and production of the packaging.
Product Family
The Stud Wrangler joined the growing lineup of Billy Flamingo’s Brand fat biking products, which includes tires, tire studs, and a bear spray bottle cage. Each product in the line features packaging designed by Humid, bearing the logo and brand language we developed for the brand.
