1UP USA, makers of trusted American-made bike racks, brought us in to design a set of assets to support the brand’s upcoming event appearances. We worked with their team to create a climbing path ball game to attract a crowd and facilitate giveaways at their event booth. We designed the game board and graphics, and 1UP’s in-house fabrication team took it from there to bring the concept to life.

In addition to the game, we designed a series of hat patches and stickers to be used as swag at the events. Each design reinforced 1UP’s American Made messaging and adventurous brand ethos.