Seed Phytonutrients came to Humid with just a logo. We have since translated their brand values and aesthetic into a variety of marketing materials. Their brand book is the foundation of this system. It uses lots of photography and negative space to create an aesthetic that’s true to their farm focused roots, but elevated to appeal to their customers. A combination of delicate serif typography and textured typewriter font are juxtaposed throughout to create a balance between the hands-on roughness of farming, and the valuable, highly effective natural ingredients used in their products. Seed is also extremely true to their brand obsession of sustainability. All of the marketing materials we’ve produced for them are printed on 100% post-consumer recycled paper.