Outbound Lighting recruited us to help their next generation bike lights truly shine at retail. We designed and built counter and wall merchandising units as well as a countertop hero display to educate customers on the products and allow them to interact with and test out the lights in store. We also designed packaging sleeves for the three core products, which fit around the existing one-color boxes allowing them to be hung on pegs at retail. The new full-color sleeves established a consistent look for the boxes while highlighting the unique features and benefits of each light.