Maxxis approached us to develop a fresh new look for their factory race team. We worked closely with their marketing and events team to design the new visual theme to work across all of their race team assets including team kits, jerseys, team and crew apparel, custom van wraps, and event tents. Our team pulled inspiration from Maxxis’ tread patterns and explored a variety of textures and color combinations before arriving at the final design. Once the visual theme was locked down, our team handled the production coordination with the apparel and print vendors to oversee final deliverables. One thing is for sure, the Maxxis factory race team will get noticed.

Photos courtesy of Maxxis.