The marketing and events team at Laird Superfood reached out to us to help them develop a new events and trade show program. Our team drew inspiration from the brand’s healthy and active lifestyle, as well as from company founder, Laird Hamilton’s rich history of island and surf culture. Rich earthy tones and warm beach wood finishes captured the essence of the brand, while large format graphics support and communicate the brand story. The final 20′ x 20′ space featured a private meeting room, product display walls, a large sampling counter, and plenty of cabinets for storage. Additional details included wood trim, batons, lighting, and custom patterned end panels.