Born in Alaska and built in Tennessee, Groove Life is all about the outdoor lifestyle. They build products that inspire a life of adventure. Groove Life challenged us to help them create an environment that would let people truly experience their culture and get to know them as a brand. Our team developed the space plan, theme concept, material selection, CAD modeling, renderings, and the fabrication of the booth. The experience evokes backyard party vibes, and features games, custom picnic tables, and plenty of open space to draw in a crowd and keep the conversations and drinks flowing.