Invisible Sentinel

Brand Development + Digital Design

01

  • Identity Design
  • Marketing Collateral

Veriflow Rebrand

As Invisible Sentinel’s Veriflow product line grew, it was clear that it was time to reevaluate their product branding. The food testing technology has grown into a family with more than 10 distinct products, each focusing on a specific pathogen. This lent the unique challenge of redesigning the brand to align comfortably within its parameters.

Humid Creative Agency Invisible Sentinel Veriflow Brand

We wanted to position Veriflow to fit alongside the established brew and vino brands as well as stand strong on its own. The Veriflow brand is represented by much more than just the logo. Refined photography choices, modern font styles, and a simplified color palette were developed and enforced to create consistency across all aspects of the brand.

Humid Creative Agency Invisible Sentinel brewPAL Barrels
Humid Creative Agency Invisible Sentinel brewPAL Logo
Humid Creative Agency Invisible Sentinel brewPAL Brand

02

Invisible Sentinel Website

We have been working with Invisible Sentinel from the ground up; being familiar with their diverse brand system allowed us to create an eye-catching and functional website for this Philadelphia-based diagnostic company. The Invisible Sentinel website wish-list started with a home that organized their growing variety of testing products as well as individual user pricing on the eCommerce side. 

Humid Creative Agency Invisible Sentinel Website Devices

Invisible Sentinel had made its mark with their Veriflow® technology and needed a website to live up to this cutting edge test system. The challenge was to create a site that served as an educational tool for their technology while boasting a flexible eCommerce platform.

Humid Creative Agency Invisible Sentinel Website iPad
Humid Creative Agency Invisible Sentinel Screenshot

The site is also home to the many variations of Veriflow products which cater to multiple industries. We seamlessly integrated the technical information and individual branding necessary for each product within the Invisible Sentinel site. As a standard here at Humid, we developed this website so that it functions across all devices. The site also has a flexible, easy-to-use CMS that allows Invisible Sentinel to update content as their family of products grow.

Humid Creative Agency - Invisible Sentinel Homepage