Brand Development + Digital Design
As Invisible Sentinel’s Veriflow product line grew, it was clear that it was time to reevaluate their product branding. The food testing technology has grown into a family with more than 10 distinct products, each focusing on a specific pathogen. This lent the unique challenge of redesigning the brand to align comfortably within its parameters.
We wanted to position Veriflow to fit alongside the established brew and vino brands as well as stand strong on its own. The Veriflow brand is represented by much more than just the logo. Refined photography choices, modern font styles, and a simplified color palette were developed and enforced to create consistency across all aspects of the brand.
We have been working with Invisible Sentinel from the ground up; being familiar with their diverse brand system allowed us to create an eye-catching and functional website for this Philadelphia-based diagnostic company. The Invisible Sentinel website wish-list started with a home that organized their growing variety of testing products as well as individual user pricing on the eCommerce side.
Invisible Sentinel had made its mark with their Veriflow® technology and needed a website to live up to this cutting edge test system. The challenge was to create a site that served as an educational tool for their technology while boasting a flexible eCommerce platform.
The site is also home to the many variations of Veriflow products which cater to multiple industries. We seamlessly integrated the technical information and individual branding necessary for each product within the Invisible Sentinel site. As a standard here at Humid, we developed this website so that it functions across all devices. The site also has a flexible, easy-to-use CMS that allows Invisible Sentinel to update content as their family of products grow.