Transition Bikes

Retail Marketing

01

  • Branded showroom design

Transition Bikes Headquarters

When Transition opened their new headquarters in Bellingham, they wanted to carve out a little extra space to build out a branded showroom. At just over 1400 sq. feet the small space would not only need to show off all of their latest models of bikes, but also serve as a retail store. Our design team spent some time on-site to get a feel for the space. Taking cues from the exterior features, natural lighting, reclaimed beams, and high ceilings would be key for us to create a compelling in-store experience.

Humid Creative Agency Transition Bikes Headquarters Samples
Humid Creative Agency Transition Bikes Headquarters Traffic Flow
Humid Creative Agency Transition Bikes Headquarters Rendering

We utilized the wall space by designing an upper and lower platform that would run along the perimeter. We wanted to provide a museum-like experience with the bike displays by using integrated uplighting, large format graphics, and raised information placards. We designed steel ladder displays trimmed with reclaimed wood to create visual breaks between the bike displays, and present opportunities for shopping.

Humid Creative Agency Transition Bikes Covert Tablet Sketch

A kit of hardware and shelves would provide the staff with a very flexible modular system for merchandising. A U-shaped cash wrap was placed in the center of the space on a raised platform to act as a hub for activity. The business end of the cash wrap was treated with a raised countertop and an extended shroud, while the remaining countertops would double as a bar for customers. 

Humid Creative Agency Transition Bikes Headquarters Cashwrap
Humid Creative Agency Transition Bikes Headquarters Display

The glass roll-top garage door at the front of the space gave us a chance to do something special with the entrance way. We designed a two-tiered bike display platform on casters. Low wall panels were added to create a back drop for the bikes without blocking sight lines, and created a corner on the back of the display for further merchandising.

Working directly with Transition’s owners, our team was responsible for the space plan, concept design, material selection, CAD modeling, renderings, and drawings for fabrication.

Humid Creative Agency Transition Bikes Headquarters Window