Temple University

Brand Development

01

  • Identity Design
  • Marketing Collateral
  • Infographic

BeHeard Philly

Temple University’s Institute for Survey Research (ISR) developed the BeHeard Philly (BHP) program in 2015. It helps connect organizations to Philadelphia residents through the use of surveys. If an organization, initiative, or municipality has questions, BHP gathers results from the 1.5 million people living in the metro area. The information gained from surveying lays foundation for improvements throughout the city. Humid stepped in to create an identity system that fit in with Temple University guidelines as well as speaks to the mission of BHP.

Humid Creative Agency Temple University BeHeard Philly Bus Stop
Humid Creative Agency Temple University BeHeard Philly Branding

In order for BHP to be successful, it’s important that residents trust and are interested in participating in surveys. Their outreach materials needed to match their target audiences, so we worked to make sure that the pieces represented an accurate Philadelphia.

Humid Creative Agency Temple University BeHeard Philly Flyer

Another challenge for the BeHeard Philly branding, was that it could transform to match the wide variety of organizations it partners with. When partnering with the Water Department, the BHP brand was streamlined and the Philadelphia Water Department was at the forefront of the mail stuffers that went out with each customer's bill. 

Humid Creative Agency Temple University BeHeard Philly PGW Stuffer