Race Face

Product Design

01

  • Apparel Design
  • Packaging

Stash Collection

Race Face has been committed to bringing “leading-edge” performance products to the bike industry for over 20 years, including components, clothing, and protection.

Our collaboration with their softgoods team focused on the development of a new category of storage under garments targeting riders in the growing enduro market. There are four pieces to the collection that included a liner, a bib, and a men’s and women’s specific tank. Comfort, breathability, support, and storage were the main requirements and ultimately drove the design.

Humid Creative Agency Race Face Sketches

Vent panels and lightweight mesh materials provide comfort and breathability, while strategically placed sections of lyrca and silicon strips provide support. Each of the garments gives riders the ability to carry and have easy access to a tube, pump, tools, nutrition and other essential gear. The bib and tanks also have a hydration pouch with an integrated hose channel to carry a 1.5L bladder.

Humid Creative Agency - Race Face Product Photo
Humid Creative Agency - Race Face Product Photo
Humid Creative Agency - Race Face Product Photo