Fox Head has roots in motocross, but has grown into a well known action sports company offering apparel and gear in the eyewear, mountain bike, BMX, surf, and wake categories.
We were stoked that Fox Head came to us to help resolve their brand presence for in-store point of purchase and display fixtures. These units were the first in a series of projects to redefine the path to purchase for Fox Head.
We started by condensing the visual style that Fox Head has built over the past three decades into an reproducible palette that clearly represents their three core divisions – MX (motocross), Mens, and Juniors. After establishing this palette we then breathed new life into the Fox Head brand by rejuvenating their in-store brand by redesigning and skinning fixtures. This approach put new energy into a segment of the Fox Head brand that had become lost in a busy retail environment.