Fatback Bikes

Product Design

01

  • Product Naming
  • Frame Design
  • CAD Development
  • Product Graphics

Corvus Bike Frame

They have been building aluminum, titanium, and steel fat bikes since 2007, and have lead the development of many of the innovations that are now considered standards with in the industry. Designing a carbon fiber bike was next on their list.

Our goal for the project was to design a frame set that would be lightweight and race-ready, while accommodating riders wanting to carry a wide range of gear.

Humid Creative Agency - Fatback Corvus Fork Sketch
Humid Creative Agency - Fatback Corvus in Trees

The frame features a 12mm thru axle, 197mm rear spacing, integrated rear rack mounts, and enough clearance to run 4.8″ tires. The matching carbon fork has a 15mm thru axle with 135mm spacing, 4.8″ tire clearance, and a molded channel for cable routing. The final design for the frame set was lightweight yet stiff, with a low stand-over height and maximized storage capacity in the front triangle.

Humid Creative Agency - Fatback Corvus Seasons

Our team handled the project from the initial concept sketches to the final CAD model, and provided documentation and coordination with the overseas manufacturer through production of the final frame sets.

Humid Creative Agency Fatback Corvus Frame Side

02

  • Product Naming
  • Frame Design
  • CAD Development
  • Product Graphics

Rhino Bike Frame

With a new alloy frame in development, Fatback enlisted the help of our creative team once again. The new frame was still nameless, so our first step with them was to develop a new identity for the bike. To do that, we would have to get to know this new frame a little bit better - the inspiration behind it, the features, and how it would ultimately ride. 

With strong, terrain conquering characteristics, we settled on the name Rhino. We created an identity for it that worked within their overall brand identity system, and played well with the other personalities in their current line of fat bikes. 

Humid Creative Agenc- Fatback Iceland Photo

Our next step was to develop a series of color ways for Rhino. Our team pulled together a series of images and inspiration that would best represent our options for color. Once we had approval on the color ways, we began sketching out our ideas for the graphics and brand placement onto the frame. Next, we applied the final artwork onto the frame and developed 3D renderings of new frame that included the color ways, graphics, product identity, and logos. The final step was to develop all of the documentation, prepare the graphic files, and spec all paint colors and finish details for production. 

Humid Creative Agency - Fatback Rhino On White

03

  • Product Naming
  • Frame Design
  • CAD Development
  • Product Graphics

Skookum Bike Frame

Riding on the success of their carbon program with the Corvus, the boys over at Fatback were looking to add to their growing arsenal of all-terrain fat bikes. Enter the Skookum.

The concept behind the Skookum was to take the handling characteristics of our favorite mountain bikes combined with the capabilities of plus size tires to create a bike that can be ridden all day, in any terrain.

Humid Creative Agency- - Fatback Corvus Sketching

Featuring 440mm chainstays and a 68.5 degree head tube angle that is built around the 120mm RockShox Bluto fork, the geometry of this frame was designed to keep the bike nimble and the rider comfortable while they are ripping it.

Humid Creative Agency Fatback Skookum Frame Side

Additional frame features include 197mm rear hub spacing, internal routing for a dropper post, molded armor for the down tube and chainstay, and has the flexibility to run multiple drivetrain and wheel size options.

Our designers worked with Fatback’s in-house team to develop the initial geometry and define the desired ride qualities of the new frame, as well as providing all of the initial concept designs, color schemes, frame graphics, and final CAD models prior to production. We also worked closely with their oversees manufacturer throughout the production process to preserve the integrity of the design across multiple frame sizes.

Humid Creative Agency - Fatback Iceland Photo