Make Your Mark
Humid is a mixed bag of designers, developers, and strategists whose heart and soul goes into the work we produce. Through digital design, brand development, product design, and retail marketing, we become an extension of the companies we work with and help them successfully tell their story.
Everything associated with your business makes its way into the story of your brand - good or bad. It is more than just your logo; It’s having a consistent visual presence and brand message partnered with a strategy for how you are going to communicate that message to your customer. Your brand is a promise to your customers that allows them to define their expectations of you. Our creative team works closely with you to define effective strategies to develop materials that add value to your company, leading to more brand equity and strengthening its position within the market.
Understanding how your brand translates into the digital world and how your customers interact with it is crucial to your company’s success. Staying connected with your customers means developing the right on-screen tools and experiences that deliver consistent and relevant content. Using the latest technological solutions, our user experience and development team works within your brand to craft digital experiences across web, mobile, and other connected devices. We make sure your customers love what they are seeing on their screens.
Our emotional connection with products is what makes us uniquely human. Your product is where your customer will come into direct physical contact with your brand - allowing them to see, touch, and experience it. We help you to engage your customer by designing products that deliver lasting impressions and build brand loyalty. For us to accomplish this, we must first understand you and your customer, and balance their specific needs with those of your business objectives. This provides us with insight into creating better products and along with them, better experiences.
Having solid products is great, but you still need to get them noticed. When it comes to navigating the world of retail, it is important to understand that it involves much more than just slapping your logo on some displays. It’s about creating an immersive experience for your customer that satisfies their sense of personal discovery and excitement, and connects them with your brand. Our experienced retail specialists work with you to develop a complete strategy for telling your story through custom POP and retail fixture programs, pop-up shops, trade show booths, and branded retail environments. Our team manages your programs from the initial concept development to project management, fabrication, and fulfillment.